What, How & for Whom / WHW is a curatorial collective formed in 1999 and based in Zagreb and Berlin. Its members are Ivet Ćurlin, Ana Dević, Nataša Ilić, and Sabina Sabolović. WHW curated the programme of the city-owned Galerija Nova in Zagreb from 2003 to 2023 and will begin directing a new exhibition space in the city in 2026. In 2018, the collective established an international study programme for emerging artists in Zagreb, WHW Akademija.
From 2019 to 2024, three members of the collective, Ivet Ćurlin, Nataša Ilić, and Sabina Sabolović, served as artistic directors of Kunsthalle Wien in Vienna, and, in 2024, were announced as artistic directors of Skulptur Projekte Münster 2027.
Over the years, WHW has organized production, exhibition, education, and publishing projects in various geographical and cultural contexts and on different institutional scales. Combining curatorial practice with historical research as well as discursive and educational formats, the collective’s work is guided by the conviction that art plays a central role in collectively questioning and reshaping ways of thinking and acting in society.